OK, so we've had a day or so to look over the proposal, and it seems like no one is pulling hair or gnashing teeth over it. Therefore, I'm moving on to the next step: Taking it to counsel. (Dum-dum-DUUUUUM!) I'll be working with counsel to nail down a version of the Acceptable Use Policy that they can accept. I'll keep everyone informed as I move forward. --g ------------------------------------------------------------- Greg DeKoenigsberg || Fedora Project || fedoraproject.org Be an Ambassador || http://fedoraproject.org/wiki/Ambassadors ------------------------------------------------------------- On Mon, 7 Aug 2006, Greg DeKoenigsberg wrote: > > OK, we've danced around this for a while. Lots of good suggestions, but > no one has really taken ownership of this -- largely because it's kind of > hard to do, especially if you're not @redhat.com. > > So I sat down with Max today and we worked through some of the issues. We > came up with a proposal to settle these issues once and for all. The goal > is to have an actionable plan, that everyone agrees with, that we can > implement quickly. > > If everyone agrees, I'll take it to counsel asap and we'll work out > details. > > * * * > > The Basic Issues: > > There are two sets of issues. One set revolves around TRADEMARK > PROTECTION. The other set revolves around POLICY OF USE. The two are > related, but they are not the same. > > First of all, TRADEMARK PROTECTION. Because the Fedora logo is a > registered trademark, this means that we must protect it -- specifically, > that we must "police" it. What do we mean when we say "police" it? > Simply, it means that we have guidelines for its use, and we're actually > pursuing people who use the logo without adhering to the guidelines. > > Now, it's my understanding that these guidelines can be as liberal as we > choose to make them, so long as (a) the guidelines are enforceable, and > (b) we actually make the effort to enforce them. These guidelines are our > POLICY OF USE. > > We've been arguing about this problem for months because it's a hard > problem; our POLICY goal is to make the logo as ubiquitous as possible, > but our LEGAL goal is to make the logo as easily policed as possible. > These goals are to some degree contradictory. > > The key, we believe, is to make it as simple as possible to navigate > through the guidelines -- even if the guidelines themselves are not > simple. > > * * * > > Deliverable #0: Acceptable Use Policy (AUP). > > It all starts here. We need to nail down *exactly* what usages of the > logo are allowed, and exactly what usages are not allowed. This may take > further debate, but here's a start: > > LOGO USE AND SOFTWARE REDISTRIUBTION. The logo may be used by: > * Anyone who redistributes Fedora Core as-is. No permission required. > * Anyone who redistributes any functionally complete subset of packages > from the Fedora Universe -- also known as an "official Fedora derivative". > No permission required. > * People who are redistributing something based on Fedora, but who are > NOT following the above redistribution guidelines, may NOT use the Fedora > logo. If they choose to use the text "based on Fedora," we won't stop > them. > > LOGO USE FOR PROMOTIONAL PURPOSES. The logo may be used by: > * WEBSITE USE. Anyone who is using Fedora or its official Fedora > derivatives may advertise this fact using the Fedora logo. > * SCHWAG. Only members of the Fedora Ambassadors project may put the > Fedora logo on physical promotional items. > > MISCELLANEOUS USES. If a user wishes to use the logo for a reason not > enumerated, users may appeal directly to "logo@xxxxxxxxxxxxxxxxx" for > special dispensation to use the Fedora logo. > > * * * > > Deliverable #1: Fedora Logo Wizard. > > We'll develop our Acceptable Use Policy (AUP) based on simple questions > and a decision tree. Something like this: > (clippy) I see you'd like to use the Fedora logo! Would you like some > help? > > Are you redistributing Fedora? > (yes) Have you modified any of the ISO images in any way? (no) > Approved! (Logo_usage_ok_distribution) > (yes) Did you make unacceptable change #1? (yes) Sorry, you can not > use the Fedora logo, but... (Based_on_Fedora) > (no) Did you make unacceptable change #2? > (yes) Sorry, you can not use the Fedora logo, but... > (Based_on_Fedora) > (no) Did you make unacceptable change #n? > (yes) Sorry... > (no) Approved! (Logo_usage_ok_modification) > (no) Are you promoting Fedora? > (yes) Are you using the Fedora logo to sell goods? > > ...and so on and so forth. Basically, we should be able to ask a set of > questions that lead the requestors to *precise* policy decisions. We > should then collect their information in a simple database (read: flat > text file). Whenever we see a questionable use, we refer to the > "database" and act accordingly. > > * * * > > Deliverable #2: A "click through" for access to Fedora logo files. > > See, the problem here is that having a click-through for Fedora logos is > basically useless. The simple fact is, people can go get Fedora logos > from dozens of websites, or from the desktop itself, and they can make > something that looks, for all the world, like an official Fedora logo. > Therefore, it makes no sense to have a click-through to gain access to the > "official logos" themselves. > > Better, we think, is to have one prominent page where all of the logo > files live. At the very front of that page, we'd place a great big > notice, impossible to miss: > > "Want to use these logos? Be sure to agree to THE SIMPLE TERMS (link). > If you don't and we find out about it, we will ask you to stop using the > logos. Why? Read more about TRADEMARK PROTECTION (link)." > > And then pages and pages of spiffy Fedora logos and official variants. > > * * * > > Deliverable #3: A Fedora Logo Project. > > This is beginning to look like a must-have. Everybody wants to play > around with the logo for various reasons, all of them perfectly good > reasons. They want a "powered by Fedora" button for their web server. Or > they want a Fedora theme that incorporates their LUG logo as well. > > When we find a modified Fedora logo, here are our choices: 1. ignore it, > in which case we're not policing the mark; 2. prohibit it, in which case > we look like fascists; or 3. adopt it or explain in a friendly way why > it's not appropriate. Option 3 is by far the best, but it requires a body > that can serve effectively as arbiters, and is empowered to do so. > > My guess: this would be a subproject of the Fedora Art project. > > * * * > > Anyway, that's the proposal. If you have an objection, please be as > specific as you can possibly be. We want to take action on this soon. > > --g > > > ------------------------------------------------------------- > Greg DeKoenigsberg || Fedora Project || fedoraproject.org > Be an Ambassador || http://fedoraproject.org/wiki/Ambassadors > ------------------------------------------------------------- > > _______________________________________________ > fedora-advisory-board mailing list > fedora-advisory-board@xxxxxxxxxx > http://www.redhat.com/mailman/listinfo/fedora-advisory-board > _______________________________________________ fedora-advisory-board mailing list fedora-advisory-board@xxxxxxxxxx http://www.redhat.com/mailman/listinfo/fedora-advisory-board _______________________________________________ fedora-advisory-board-readonly mailing list fedora-advisory-board-readonly@xxxxxxxxxx http://www.redhat.com/mailman/listinfo/fedora-advisory-board-readonly
